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Bad Rep? Change Your Name. That’s What Facebook is Doing

Chinnapong / Shutterstock.com
Chinnapong / Shutterstock.com

A lot of businesses will go through a rebranding when they’re in trouble. It’s a last-ditch effort to change their reputation and show people that they’ve changed.

A name change doesn’t solve much if anything. A business has to learn from its mistakes. They have to show that they’re willing to listen to concerns and implement changes.

We all know that Facebook is in trouble. They’ve been siding with the liberals for far too long. And, it’s possible that they’ve actually manipulated their algorithms in order to help liberal politicians do better in the elections.

Well, Mark Zuckerberg isn’t an idiot. He knows that Facebook needs a facelift so that he can continue making the top billionaires list every year. If he doesn’t make changes, he may not earn as much money as Elon Musk. And that, well, that would just be a crying shame.

According to The Verge, Facebook will be rebranding itself – and that includes a new name. On October 28, the new name will be revealed at the Facebook Connect conference. This will be an attempt to shift public perception away from the company being a social media company and more toward it being a technology conglomerate.

Essentially, Facebook is no longer just the Facebook social network. There are several products, and the new name will supposedly represent that.

Zuckerberg has been talking about the evolution of Facebook for quite some time. He wants to create a “metaverse” company over the next several years. It will focus on the physical, virtual, and augmented reality products. This includes the Oculus, which has been a popular toy that connects to the internet. “Metaverse” is also a term that represents how people can interact with one another in a virtual environment through the use of avatars.

The social media mogul told The Verge that a metaverse is “the successor to the mobile internet.” He believes that it can be a “persistent, synchronous environment where we can be together.”

It sounds a bit creepy, and it’s just another excuse for people not to leave their homes. That’s what social media is – a way to communicate without actually doing so face-to-face. And it’s also why an entire generation struggles to do well in interviews and communicate with people in the outside world.

Of course, the name change will also help Facebook get out from under the significant scrutiny that it has faced. They’ve had congressional scrutiny over the past few years and Zuckerberg has had to go to Capitol Hill on multiple occasions to explain things such as algorithms and how it handles vaccine misinformation.

After a Facebook whistleblower leaked internal documents to The Wall Street Journal, the social media platform has also raised concerns over their moderation practices.

Other companies in the tech world have changed their name, too. Google changed its name to Alphabet in 2015 so that it became the parent company with Google being just one of the many properties that operated underneath.

That being said, ask people the name of Google. They’ll tell you that it is Google. Most people don’t know anything about Alphabet.

So, if Facebook thinks that changing its name and going through a rebrand will help to remove the albatross, they’re mistaken. They can call themselves whatever they want, but the name of Facebook will continue to haunt them.